Working on investment and crypto products, designing end-to-end experiences from discovery to delivery. Focused on simplifying complex financial and trading flows through user research, behavioral analysis (FullStory), and A/B testing to improve conversion and engagement. Collaborating closely with product managers and engineers, creating high-fidelity prototypes in Figma and contributing to design system evolution to ensure consistency and scalability.

Worked on crypto-related products with a focus on acquisition and activation flows, improving onboarding and conversion journeys. Applied data-driven design approaches, including A/B testing and behavioral insights, while collaborating with product, marketing, and engineering teams to optimize key user flows.

Designed landing pages for different brands with a focus on conversion and performance. Conducted A/B testing and iterative improvements based on user behavior and campaign data, collaborating with teams to align business goals with user experience.

Created landing pages for product launches across different companies, focusing on user journey and conversion. Ensured consistency across touchpoints and collaborated with product and growth teams to deliver effective digital experiences.

Worked on web design and landing page creation for digital campaigns, focusing on layout, visual consistency, and user experience across web interfaces.